In 2009 the Department of Medicine wanted to take its annual report in a new direction. We created an annual free of clutter with a fresh application of Beth Israel's identity system. From the Division Director about the annual — "Everyone who has seen this year's Annual Report has remarked on its presentation, layout and photography. Personally, I can say that it truly lives up to my hopes. It's a big step forward for us. Each of you did a great job with your piece."