•  software technology company logo design

Dragon Systems, Speech Recognition

Dragon Systems needed a new logo. The speech recognition software company's current logo was a Chinese imperial dragon. That made it inappropriate for certain markets and even worse it was illegible when scaled down. With the logo near and dear to the owners and founders of the company, any redesign was going to be an uphill battle. With these challenges in mind we set out to create an icon that would scale well, have a tech look, and represent the company in a unique and relevant way. After many iterations and meetings with the owner, the marketing and sales departments - over many months a design was finally chosen. But it was never to be used, as the company ran into financial difficulty and was bought by a rival. It is my favorite logo that never got used.

Work

Here is a curated sampling of some of our favorites

  • All
  • Print
  • Web
  • Identity
  • Illustration
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Trilogy Surgery SuiteIllustration for Hartford Hospital

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New Hospital IllustrationsChildren's Hospital Boston

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Architects Web SiteClient: SBJ Architecture

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Non-Profit Web SiteClient: Eim Chai

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Logo and Web-SiteClient: Willo

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Tech Marketing PublicationsClient: Orange Telecom

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University PublicationClient: Fletcher School of Government

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Tech Company LogoDragon Systems Speech Recognition Software

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International Packaging (7)Dragon Systems Speech Recognition Software

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Technology Company Web SiteClient: Virtustream

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Hands Free TechnologyImage Available

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Voice Active Home Image available

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Campus Wide Menu (3)Tufts University

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Non-Profit Logo Non-Profit to Help Puerto Rico

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Hospital Annual Report (3)Beth Israel Deaconess Hospital

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Architect Portfolio SiteStrekalovsky Architecture

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Non-Profit LogoHelping soldiers with PTSD
through animal interaction

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Hospital Annual Report
BIDMC OBGYN Division

About

graphic design and illustration

Design — we live for it. Our highly collaborative approach gives us a greater understanding of our clients' goals. Our extensive experience with print, digital, typographic, packaging and identity design leave us well-equipped to handle a wide spectrum of design projects. We create art and identities that garner notice and achieve proven results for our clients. Let's meet and talk about what you need.

Since 2000 Pickett Design has helped international companies, non-profits, small businesses, institutions and people get the art and design they need to help grow their vision.

Print

From concept to press - Whether you need a new design or help rolling copy into an existing template, we can help.

Web

We create custom sites or can manage your existing site for you - whether Squarespace, Wix or other.

Identity

Your logo here - and everywhere that represents your business. Let's make a unique logo worthy of your name.

Illustration

Technical, medical or editorial. We have the creativity to turn a thousand words into a telling illustration.

Happy Clients

We love our clients and they love us!

Adobe Systems
Avid
Beth Israel Deaconess
Biogen
Bose
Brigham and Women's Hospital
Boston University
Children's Hospital
Fidelity
Hartford Hospital
Iron Mountain
Mass Bike
Northeastern University
Orange Telecommunications
SEI
Symantec
Virtustream

Let our good design make your business better.


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